Event Promotional Package

Jessica Swapp
Extension 4-H/Ag Agent
New Mexico State University Cooperative Extension Service
Grant County

Swapp, J.*1,
1 Extension Ag Agent, New Mexico State University Cooperative Extension Service, Silver City, NM, 88061

In the 2012 agricultural census, Grant County had 407 farms and reported the primary agricultural product produced as being cattle with some small sheep herds. Of the 407 farms, 317 reported as having cattle and calves in Grant County. The total amount of cattle produced in the county was 27,000 head. Total cattle price receipts from cattle production equal $29.4 million dollars. In the 2017 census, the total number of farms fell to 404. In 2018, Grant County reported 27,500 head of cattle. One year later in 2019 that number has fallen to 26,500.

NMSU Extension in Grant County developed a cattle producer program designed to address the concerns of profitability by Grant County cattle producers. During the program producers heard from NMSU Cooperative Extension Specialists on how to better manage their herds during periods of drought, proper vaccination techniques of beef cattle and BQA (Beef Quality Assurance) certification. Producers also learned about the benefits of NMSU Youth Ranch Management Camp to educate the younger generation of agriculturalists.

The program reached 38 producers in Grant County.

89.5% of respondents increased their knowledge about NMSU Ranch Management Camp.

84.2% of respondents increased their knowledge about managing beef cow nutrition during times of drought.

100% of respondents increased their knowledge about preventing Trichomoniasis in their beef cattle herd

100% of respondents increased their understanding of Trichomoniasis in beef cattle.  

The flyer was distributed via email list of 400 recipients. It was also distributred in the community at public/community gathering places (feedstores, post offices, gas stations).